MICHELLE ANDRADE

OWN YOUR ENERGY: TRUE STRENGTH IS WITHIN US
IN EVERY MOVEMENT, IN EVERY BREATH, THERE IS SOMETHING MORE THAN JUST ACTION. THERE IS ENERGY — INVISIBLE, YET TANGIBLE. THE OWN YOUR ENERGY CAMPAIGN BY MISSD WAS BORN FROM THIS VERY IDEA — TO REMIND THAT TRUE STRENGTH DOES NOT COME FROM THE OUTSIDE. IT LIVES WITHIN US.
 

THE FACE OF THE CAMPAIGN — MICHELLE ANDRADE — A WOMAN WHO EMBODIES FREEDOM, NATURALNESS, AND CONFIDENCE. HER ENERGY IS NOT LOUD, BUT DEEP; NOT DEMONSTRATIVE, BUT GENUINE. IN THE FRAME, SHE DOES NOT PLAY A ROLE — SHE SIMPLY IS. WITHOUT DECORATIONS, WITHOUT EXCESSIVE GLOSS. ONLY LIGHT, BODY, MOVEMENT, AND HONEST EMOTION. THIS IS EXACTLY THE WOMAN WHO SYMBOLIZES MISSD — A WOMAN WHO LIVES IN THE RHYTHM OF HER OWN ENERGY.

THE SYMBOLISM OF THE MOON AND HARMONY
THE SYMBOL OF THE CAMPAIGN IS THE MOON. ITS SOFT LIGHT AND CONSTANT CHANGE OF PHASES REMIND US OF THE NATURALNESS OF TRANSFORMATIONS, OF FEMININE CYCLES, OF HARMONY WITH ONESELF. IN EACH PHASE OF THE MOON THERE IS A DIFFERENT ENERGY, JUST AS IN EVERY WOMAN: A TIME TO ACT, A TIME TO REST, A TIME TO RENEW. FOR MISSD, THE MOON IS NOT JUST A SIGN. IT IS A STATE. IT IS A REMINDER THAT YOU HAVE THE RIGHT TO BE DIFFERENT AND STILL REMAIN WHOLE.
 

THE COLLECTION IS CREATED LIKE A SECOND SKIN — LIGHT, ELASTIC, AND TECHNOLOGICAL. THERE IS NOTHING UNNECESSARY IN IT, YET EVERYTHING NEEDED FOR THE BODY TO MOVE FREELY AND BEAUTIFULLY.

THE COLLECTION IS DIVIDED INTO SEVERAL DIRECTIONS: BODYWEAR AND LINGERIE, WHICH EMPHASIZE NATURALNESS AND CONFIDENCE; EVERYDAY DRESSES — DRESSES THAT EMBRACE THE BODY AND ALLOW YOU TO FEEL ITS STRENGTH EVERY DAY; SECOND-SKIN ESSENTIALS — BASIC PIECES IN NUDE, MILK, AND GRAPHITE SHADES THAT BECOME AN EXTENSION OF YOU. THIS IS NOT JUST CLOTHING — IT IS AN EXTENSION OF YOUR ENERGY.
 

THE OWN YOUR ENERGY CAMPAIGN IS NOT ABOUT TRENDS. IT IS ABOUT HONESTY. ABOUT PHYSICALITY WITHOUT EXCESS. ABOUT SENSUALITY THAT IS BORN FROM CONFIDENCE. THIS IS A STORY ABOUT A MODERN WOMAN WHO NO LONGER SEEKS APPROVAL — SHE ALREADY KNOWS WHO SHE IS. SHE DOES NOT ADAPT TO THE WORLD; SHE CREATES HER OWN. SHE IS NOT ASHAMED OF HER STRENGTH, BECAUSE STRENGTH IS HER NATURE.

MISSD CREATES NOT JUST PIECES — BUT A STATE. A FEELING THAT LIVES BETWEEN MOVEMENT AND STILLNESS, BETWEEN A BREATH AND A GLANCE IN THE MIRROR.
 

OWN YOUR ENERGY — IS NOT JUST THE NAME OF A CAMPAIGN. IT IS A PHILOSOPHY IN WHICH EVERY WOMAN CAN SAY TO HERSELF: “I AM ENERGY. AND IT BELONGS TO ME.”